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I’m planning to release a community website that doesn’t have a PRIMARY audience that is english speaking. This means that URLs that point to /profile /forums and so on will be in english and not in their native language. I’m not concerned if a user is using the website while accessing different URL paths in English, but I am concerned if I were to use non english URLs then would a search engine pickup on pages on the website better or worse?
Anyone care to share their opinions?
In my opinion, it would be better to have URLs that reflect the primary language of your users as it would make them finding your website easier on search engines (supposing they search using their primary language). From a SEO perspective, if possible try to also include in your URLs the relevant search terms you think would be used by your audience. If you have a forum, for example, include in the thread URLs the full thread title if possible, and so on.
Sources: my own experience with building and managing powershell.it and sqlserver.it, two of the most important Italian technology-related communities.