Question

I’m testing Google Analytics Campaign tracking. I have the following JavaScript code on my local page triggered by an onclick event:

<script type="text/javascript">
function trackCampGoogle() {
try {
_gaq.push(['_setAccount', 'UA-XXXXXXX-1']); 
_gaq.push(['_setCampNameKey', 'ga_campaign']);    // name
_gaq.push(['_setCampMediumKey', 'ga_medium']);    // medium
_gaq.push(['_setCampSourceKey', 'ga_source']);    // source
_gaq.push(['_setCampTermKey', 'ga_term']);        // term/keyword
_gaq.push(['_setCampContentKey', 'ga_content']);  // content
_gaq.push(['_setCampNOKey', 'ga_nooverride']);    // don't override
_gaq.push(['_setDomainName', 'none']);
_gaq.push(['_trackPageview','CampTrackerGoogle']);
setTimeout('document.location = "' + link.href + '"', 100);
}catch(err){}
}
</script>

When I click the link in Chrome with the GA Debugger on, the tracking beacon fires, but doesn’t show campaign data being passed:

Campaign Count           : 1
Campaign Source          : (direct)
Campaign Medium          : (none);
Campaign Name            : (direct)

This is, uh, frustrating. What am I missing? We need the campaign data to be passed via JavaScript rather than in the URL.

Answer 1

You can use _set to do this, before the _trackPageview and _setDomainName.

_gaq.push(['_set', 'campaignParams', 'utm_campaign=CAMPAIGN&utm_source=SOURCE&utm_medium=MEDIUM']);