I’m thinking about including an add in my app. What advertising programme would you recommend me between iAd and adSense ?
Thanks,
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This topic has been covered quite a few times before. It depends on what you want in the end. With iAd, the eCPM is high but the fill rate is low especially out of the US. On the flip side, with Admob, the eCPM is low(er) but the fill rate is higher than iAd.
What you could do is get the best of both worlds and use something like AdWhirl to show both types of Ads by rotating through the different ad networks