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Asked: 2026-06-12T05:31:41+00:00

I’m trying to submitting built-in like action. First time, I used a button on

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I’m trying to submitting built-in like action.

First time, I used a button on my site labeled with ‘like’ and without any logo and linked it to the action, but I’ve got the following feedback:

Your Like or Recommend button branding conflicts with Section 5.6 of
the Facebook Terms and Section I.8 of the Platform Policy
(https://developers.facebook.com/docs/guides/policy/examples_and_explanations/branding/).
Please resubmit with a different graphic that reflects your own
branding and the ux of your site.

Then I change the button text to ‘Useful?’, but I’ve go the following feedback:

Your action conflicts with section IV.3 of the Platform Policies
(https://developers.facebook.com/policy/). You must make it clear to
the user that you will be publishing a story to facebook and get their
permission before actually publishing the story. Additionally, your
action must not be confusing or misleading and should accurately
represent the action the user took within your app.

This confusing, I’m not sure what the problem is, please help 🙂

Thank you in advance.

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1 Answer

  1. Editorial Team

    It’s all explained near the bottom of the the Facebook branding page. On your first attempt you used ‘like’ and that is not allowed on your custom button. The second time you used ‘Useful?’ and that is not clear enough and is confusing.

    I suggest you read the branding policy examples and the other material.

    Section 5.6 of the Facebook Terms

    You will not use our copyrights or trademarks (including Facebook, the Facebook and F Logos, FB, Face, Poke, Book and Wall), or any confusingly similar marks, except as expressly permitted by our Brand Usage Guidelines or with our prior written permission.

    Section I.8 of the Platform Policy

    You must not use or make derivative use of Facebook icons, or use terms for Facebook features and functionality, if such use could confuse users into thinking that the reference is to Facebook features or functionality.

    Section IV.3

    If a user grants you a publishing permission, actions you take on the user’s behalf must be expected by the user and consistent with the user’s actions within your app.

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