I’m using my Google Apps account (Standard version) to send single emails (automatically) to real interested customers.
The problem is that my sender email account has been suspended, because it’s been considered as a “spammer” by Google.
What can I do in order to send that kind of emails from now on? I use MailChimp to send massive emails, and I’ve seen it has an API, called STS, for sending single emails, but it also required an Amazon SES account, so I don’t know whether to invest on those services or doing something else.
What do you recommend for this case?
You should try a service that specializes in sending “transactional” emails, such as Sendgrid, Postmarkapp and Mailjet.
They have APIs and libraries for most programming languages, but in your case you just need to configure the SMTP server they rovide in your email client and you’re good to go. They help you not get into the spam folder of your recipients, and help make sure you don’t get flagged as a spammer
With most of them you should get some prettty powerfull analytics as well, which is a nice bonus.