Question

I’m working on improving SEO on an old website that a terrible developer coded. It consists of a lot of images displaying via CSS background: as well as buttons. I’m wondering if there is anyway to include ‘alt / title‘ text or other SEO options to save this site — without an entire rebuild.

Answer 1

Also you can use this:

a {
    background: url('image.png') no-repeat center center transparent;
    display: block;
    text-indent: -9999em;
    overflow: hidden;
}

And write the HTML as:

<a href="/">Welcome</a>

Since you are putting “Welcome” inside the <a> tag, you can be SEO Friendly.