Question

in Google Analytics, if I use _trackEvent, will it increase the page view count?

I know there is a parameter to mark the event as a non-interaction in order to not affect the calculated bouce rate. But when this parameter is not set (default), will events also count as page views?

Answer 1

It shouldn’t, no. According to the Google Analytics Event Tracking documentation:

Additionally, pageview calculations are unaffected by user activity tracked using the Event Tracking method.