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In My iphone application i added iAd Control i am getting Requests and impressions but i am not getting revenue. Why it is happening? Do we have to do something to get Revenue?
I am very confused. Some one says about CPI(Cost Per Impression). But I am not getting how to enable CPI.
It depends on how much that advertiser is paying, they might pay 20 cents per thousand impressions, so if you have 10 impressions, you would have 0. It all just varies, if you are seeng requests and impressions, you are fine, there’s not much you can do other than get more people to use your app thus getting more impressions.