In this video from Google I/O 2011, Google says you can use the Android Market for public and private Betas, how do you achieve a private Beta using the Market? Is there a way to make an App private? Because I cant find it.
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you can make it private with a password lock on startup for example, or with an authentication system. (like google+ launch)
though be carefull with that because some users might not understand and downrate the app, so you need to state it in the description.