Is infinite scrolling bad for SEO since the content is loaded via javascript and not part of the initial HTML? Should that be a concern at all? What’s the best practice for that?
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Is infinite scrolling bad for SEO since the content is loaded via javascript and not part of the initial HTML? Should that be a concern at all? What’s the best practice for that?
If you’re following best practices and gracefully degrading for browsers and bots that don’t use JavaScript, your page should be fine.
In the case of infinite scrolling, you should have normal HTML link elements which go to a page with the next content. By having these links, googlebot or other web crawlers can find your additional content even if they aren’t able to observe the infinite scrolling feature on the page.