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Is it possible to send a push message from an app, that when clicked directs to a URL instead of the app itself?
i.e. I want a push message to read “Please fill out this survey for us!” and when they click that push message, it will bring them to http://www.surveygizmo.com
You won’t be able to do that. When the user clicks on a push it will open the app but you may be able to do something similar to your intended goal.
Send a json payload with your push and when your app is opened by the push you can read what you pass in and handle it. This can make it so you are able to have your app opened and according to what is passed in through the push redirect the app to a web page. Whether or not this goes against any guideline is up to you to figure out.