Is there a formula that will tell me the max/average # of concurrent users I would expect to have with a population of 1000 users a day using an app for 10 minutes?
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1000 users X 10 minutes = 10,000 user minutes
10,000 user minutes / 1440 minutes in a day = 6.944 average # of concurrent users
If you are looking for better estimates of concurrent users, I would suggest putting google analytics on your site. It would give you an accurate reading of highs, lows, and averages for your site.