Question

Is there a way to know the age group an user falls under (like the break down they show on the demographics section on the application insight) without asking for their birthday permission?

I don’t need to know their birthday details – I just need to know if they fall into 18-24 bucket, 25-34 bucket, so on and so forth. It appears that many of the games out there have access to this information and use it in fine tuning their ad spend and ad targeting.

Anyone has any idea if this is possible?

Thanks!

Answer 1

The API won’t provide that detailed a breakdown without requesting a permission.

The signed_request will return ranges of

• <18
• 18-21
• 21+

but for anything more than that, you’re going to need user_birthday and/or friends_birthday

As you’ve mentioned though, insights gives more detail on ages, but not at a per user level.