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Is there a way to pass data to my app upon install from a link to the appstore. Perhaps through a query string or something of that nature.
I am looking for some way to allow the user to purchase a license and pass that license to the app install as easily as possible.
Any information and limitation information as well would be very much appreciated.
The App Store will not pass any query strings after the installation. There are really not much analytics other than how many people bought your app, and currently no real way to figure out where they came from.
As for the reasoning behind it too, another limitation may be App Store rules in general. It sounds like your licensing issue may be better solved through In App Purchases.