Question

I’ve had some trouble finding information about Apple’s policies regarding in-app ads. I’m interested in developing a free iOS app with the intention of making money off of it using advertising. However, I don’t want to use iAds or any of the other ad providing services. Instead, I’d like to manage and deliver ads on my own.

Does anybody know if Apple has any policies regarding this? I’m assuming that I can do it, since otherwise Google and other companies wouldn’t be allowed to provide their own ad-providing networks. However, would I need to give Apple a percentage of the revenue, or would I be able to keep that money for myself?

Best, and thanks in advance for any replies,
Sami

Answer 1

Apparently you can.

iAd Network iOS Developer

If I do not wish to join the iAd Network, can I continue to use my
existing ad delivery service?

Yes. You can continue to use your existing ad delivery service even if
you do not join the iAd Network.