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Home/ Questions/Q 971481
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Editorial Team
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Editorial Team
Asked: May 16, 20262026-05-16T02:58:21+00:00 2026-05-16T02:58:21+00:00

I’ve just released my first application with iAds enabled. It’s been accepted by Apple

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I’ve just released my first application with iAds enabled. It’s been accepted by Apple and I’ve already earned something minor like $0.28. Now to me this means that ads have been showing on some of my users devices.

I was aware that my device will only show test ads, so I downloaded the application on a friends phone, and tried that. On this device, the ads simply never show so I was just wondering, do the ads only show at certain times? After a set time? Or have I set it up wrong? I wouldn’t have thought Apple would have accepted my binary if it was setup incorrectly but I guess that’s a possibility.

I was going to post the link to see if anyone could test it for me, but not sure if SO would be happy with that or not.

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  1. Editorial Team
    Editorial Team
    2026-05-16T02:58:22+00:00Added an answer on May 16, 2026 at 2:58 am

    iAds will show test ads until Apple approve the application. Once the application is approved, the iAds will be switched to live.

    You didn’t mention your location, or your friends location.

    As far as I’m aware, iAds are still only showing for users that live in the USA. Even then, the fill rate for iAds have been shown to be around 10-11% (not very high at all).

    This means that for every 100 ad requests received, only 10 or 11 are going to actually show an iAd. the other 90-89% will show nothing.

    Hopefully the fill rate will start to improve as Apple’s ad inventory increases in size.

    The other issue is that it seems the iAd framework will not show repeat adverts. That is to say that once a particular iAd has been shown, it won’t be shown again on that device for that session (the length of a session is vague too…).

    So, check your location, check your current fill rate on the iTunes Connect iAd section.

    And as you said yourself, you’ve already made $0.28 so something must be showing.

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