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Home/ Questions/Q 7885203
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Editorial Team
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Editorial Team
Asked: June 3, 20262026-06-03T04:59:59+00:00 2026-06-03T04:59:59+00:00

Just curious, from an API point of view and in general, besides not having

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Just curious, from an API point of view and in general, besides not having to go through iTunes app approval process is there any other advantages (or even disadvantages) over a regular app for the normal app store?

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  1. Editorial Team
    Editorial Team
    2026-06-03T05:00:00+00:00Added an answer on June 3, 2026 at 5:00 am

    The public apis exposed to standard license holders are exactly the same as those available for enterprise license holders. In my opinion the advantages of enterprise license would be:

    1. You are free to use even the undocumented apis if you want. Since the apps never go through iTunes store, there is no way Apple can interfere in their distribution.

    2. No need to adhere to HIG guidelines for the same reason as above (although we always try to follow them for apparent reasons).

    3. Since enterprise in-house distribution allows deployment on any iDevice, the testing of apps is also not limited to 100 devices registered on the provisioning portal.

    Disadvantages would be:

    1. You can’t use features like in-app purchase, iAds etc.(although there is no requirement of such features in enterprise apps).

    2. The enterprise in-house distribution certificate expires in one year. That means rebuilding and redeployment of all the apps again with a new certificate(every year again and again).

    To summarize, I would say that I definitely don’t agree with MDT’s comment. Enterprise apps are not meant for general public, so there is no need of market visibility for them. Consider an enterprise app which shows dashboard of sales data. The use would be relevant to internal users of the enterprise only and imagine what would happen if it is available on the app store.

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