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Home/ Questions/Q 946951
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Editorial Team
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Editorial Team
Asked: May 15, 20262026-05-15T23:00:15+00:00 2026-05-15T23:00:15+00:00

Let me first describe the situation. We host many Alumni events over the course

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Let me first describe the situation. We host many Alumni events over the course of each year and provide online registration forms for each event. There is a large chunk of data that is common for each event:

  1. An Event with dates, times, managers, internal billing info, etc.
  2. A Registration record with info about the payment and total amount charged per form submission
  3. Bio/Demographic and alumni data about the 1 or more attendees (name, address, degree, etc.)

We store all of the above data within columns in tables as you would expect.

The trouble comes with the ‘extra’ fields we are asked to put on the forms. Maybe it is a dinner and there is a Veggie or Carnivore option, perhaps there is lodging and there are bed or smoking options, or perhaps there is an optional transportation option. There are tons of weird little “can you add this to the form?” types of requests we receive.

Currently, we JSONify any non-standard data and store it all in one column (per attendee) called ‘extras’. We can read this data out in code but it is not well suited to querying. Our internal staff would like to generate a quick report on Veggie dinners needed for instance.

Other than creating a separate table for each form that holds the specific ‘extra’ data items, are there any other approaches that could make my life (and reporting) easier? Anyone working in a simialr environment?

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  1. Editorial Team
    Editorial Team
    2026-05-15T23:00:15+00:00Added an answer on May 15, 2026 at 11:00 pm

    This is actually one of the toughest problem to solve efficiently. The SQL Server Customer Advisory Team has dedicated a white-paper to the topic which I highly recommend you read: Best Practices for Semantic Data Modeling for Performance and Scalability.

    You basically have 3 options:

    • semantic database (entity-attribute-value)
    • XML column
    • sparse columns

    Each solution comes with ups and downs. Out of the top of my hat I’d say XML is probably the one that gives you the best balance of power and flexibility, but the optimal solution really depends on lots of factors like data set sizes, frequency at which new attributes are created, the actual process (human operators) that create-populate-use these attributes etc, and not at least your team skill set (some might fare better with an EAV solution, some might fare better with an XML solution). If the attributes are created/managed under a central authority and adding new attributes is a reasonable rare event, then the sparse columns may be a better answer.

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