Let’s say I upload my Rails application to a host (heroku). The application is successful with lots of users and the value of the DB increases as more users enter information. What would prevent heroku copying the app code and/or the DB?
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Well, they’re pretty clear about it here:
http://policy.heroku.com/promise
I would also assume Amazon would have something to say about it if a company built and running on their platform was involved in any unethical business practices. And they have more lawyers than you, me or Heroku.
Also, keep in mind that other “data stores” that tie into Heroku, such as Cloudant or MongoHQ might have their own data usage policies (though I’m sure Heroku reviews them thoroughly before partnering with them), which you’d be well advised to acquaint yourself with before storing potentially valuable data on them.