Question

My website has a 146 characters long description and was truncated by google.

The description is the following:

“BETA-CRET PROMERA HEALTH: Conheça e compre aqui o BETA-CRET. O mais poderoso pré-treino do mundo. BETA-CRET, os treinos mais intensos da sua vida.”

Google is showing this:

“BETA-CRET PROMERA HEALTH: Conheça e compre aqui o BETA-CRET. O mais poderoso pré-treino do mundo. BETA-CRET, os treinos mais intensos da sua …”

Any idea on what may have happened?

Thanks

Answer 1

Google’s meta-description policy states (emphasis mine):

Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content.

They might not display the entire description – or any of the description at all – depending on what their heuristics say about your site. The easiest solution might be to shorten your description, but it’s still not guaranteed that Google will display it all. SEO is not an exact science!