Question

One div works fine, however when using multiple divs they all get expanded simultaneously.

Here 1x
http://jsfiddle.net/uPzXh/1/

Here 2x
http://jsfiddle.net/uPzXh/

Answer 1

How about:

jQuery(document).ready(function() {
   jQuery(".lol").hide();
   jQuery(".lollink").click(function() {
      jQuery(this).prev().slideToggle(500);
      jQuery(this,".new").hide();
  });
});

BTW div in a is not allowed according to the spec.