Pretty simple question.
I’ve got some Polygons and GroundOverlays defined in KML. Is there a way to specify that they should be clickable, and (in Google Earth, at least) pop up an info balloon or similar when they are clicked?
Similarly, is it possible to give polygons/GroundOverlays any sort of mouseover behavior? e.g. change the icon or color when moused over?
Yes. Giving the Placemark a name and description will make it a clickable object in Google Earth and will open with an info window showing both. You can create rollover/mouseover behavior using stylemaps, here is an example that does both: