Recently news are coming out that one can create vanity url for Apple Appstore.

But I cant find any options additionally added in itunes connect to do it.
any help is appreciated 🙂
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It seems we dont have to do anything …
just we have to add the company name or app name at the end of http://appstore.com/
It seems since all the app names and company names are already unique, apple does the all background job of rerouting the appstore-link to the actual itunes-link..
iOS: http://appstore.com/<.companyname.> for example, http://appstore.com/ikural
Mac: http://appstore.com/mac/<.companyname.> for example, http://appstore.com/mac/popcap
apple has provided this Q&A page