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Should my site be a www or non-www address? This is a pretty basic question. I wanted to see what people consider to be the best practice here. The reason I have to pick is I need to buy an SSL certificate for one or the other. Of course I can redirect to the one I pick on the back-end and the technicals are not a problem, but are there any opinions on which to pick and why?
My vote is for the shorter one. Comparing your question to writing for the web, and writing in general – strive for maximum salience in the fewest words possible. 4 saved bytes can come in handy with 3rd party services like Twitter.