This question:
Launch iPhone app from link in email
suggests that it’s possible to launch a particular iPhone application from a link in an email. Is it possible to include an app-launching link of this type in a text message, so that the reader has the option of pressing it (and launching the app) in the same way that they can call a phone number in a text message?
Read the iOS application programming guide section Implementing Custom URL Schemes.
Add a row to your Info.plist (right-click the root item and select Add Row) and give the new row the key
URL types.Open up the item that is added as a child of that row and set the
URL identifierto something likecom.yourcompany.product.Add a child row to Item 0 and give it the key
URL SchemesSet the value on that row to something unique. Maybe your app name (no spaces, just letters).
Implement the application:handleOpenURL: in your application delegate in case you want to actually look at the URL.