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Home/ Questions/Q 761155
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Editorial Team
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Editorial Team
Asked: May 14, 20262026-05-14T15:48:16+00:00 2026-05-14T15:48:16+00:00

This thread is a follow up to my previous one . It’s in fact

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This thread is a follow up to my previous one. It’s in fact 2 questions, so I hope no one minds, as they are dependent on each other.

We are starting a new project at work and we consider it as a great opportunity to try Agile techniques in action. We had a brainstorming about ideas we read in several books and articles, and came up with concept that would suit us the best: 2 weeks iteration, followed by call with clients who would choose what stuff they want to have in next iteration. I just have few more questions, which we couldn’t figure out ourselves.

What to do in the first iteration?

What to, generally, do in the first few iterations if we start from the scratch? Just give it a month of development to code core of the application or start with simple wire-frames with limited pre-coded functionality? What usually clients want to see? Shiny stuff that doesn’t work or ugly stuff that does work?

How to communicate with clients?

Our initial thought it to set the process to something like this:

alt text http://img690.imageshack.us/img690/2553/communication.png

Is it a good idea to have a Focal Point on client side or is it better to communicate straight with all the clients to prevent miscommunication?


Any thoughts are welcome! Thanks in advance.

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  1. Editorial Team
    Editorial Team
    2026-05-14T15:48:16+00:00Added an answer on May 14, 2026 at 3:48 pm

    In my opinion, a key success factor for agile development is to focus on delivering value for the customer in each iteration. I would definitely pick “ugly stuff that does work” over “shiny stuff that doesn’t work”. Doing shiny UIs and trying to get the client to understand hat business logic takes a lot of time to implement is always risky which Joel Spolsky has written a good article about.

    If the client wants enhancements to the UI, they can always put that as a requirement for the next iteration.

    Regarding communication with clients I think that your scetch should be slightly adjusted. Talking in scrum terms your “focal point” is called “product owner”. Having one person coordinating with the clients is good, as it can take quite a lot of time to get the different stakeholders agree on the needs. However the product owner (or focal point) should be in direct contact with the developer, without going through the project manager. In fact, the product owner and the project manager has quite distinct roles that gain a lot by being split on two people.

    The product owner is the stakeholders’ voice to the development team. The project manager on the other hand is responsible for the wellbeing of the project team and often keeps track of budget etc. These roles sometimes has opposing agendas, and having them split on two people gives a healthy opportunity for negotiation between conflicting interests. If one person has both roles, that person often tend to favour one of them, automatically reducing the other one. You don’t want to work on a team where the project manager always puts the client before the team’s needs. On the other hand no customer wants a product owner that always puts the team’s needs first, neglegting the customer. Splitting the responsibilities on two people helps to remedy that situation.

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