Question

To add an array of $keywords to my ad group I am currently using the following code:

$adGroupCriterionService = $adwordsUser->GetService('AdGroupCriterionService', 'v201109');

$operations = array();

foreach ($keywords AS $keyword) {
    $keywordobj = new Keyword();
    $keywordobj->text = $keyword;
    $keywordobj->matchType = 'BROAD';

    $keywordAdGroupCriterion = new BiddableAdGroupCriterion();
    $keywordAdGroupCriterion->adGroupId = $identifier;
    $keywordAdGroupCriterion->criterion = $keywordobj;

    $keywordAdGroupCriterionOperation = new AdGroupCriterionOperation();
    $keywordAdGroupCriterionOperation->operand = $keywordAdGroupCriterion;
    $keywordAdGroupCriterionOperation->operator = 'ADD';

    $operations[] = $keywordAdGroupCriterionOperation;
}

$result = $adGroupCriterionService->mutate($operations);

This works fine. However, I’ve started to realise that doing such operations uses up API Units rather more quickly than I had anticipated. Is there a more API Unit friendly approach to doing this operation? Or is this simply the ‘catch’ with the Google Adwords API pricing?

Answer 1

Depending on how many keywords you’re uploading at a time, you can use the MutateJobService; the coding is a little more complicated but you should save 50% of the unit cost.