Trying to open Eclipse after a couple of months and get this error:

So I checked that folder to see if it existed, and it did:

I checked my PATH Was correct and it was also correct:

When this error first occurred I had 3 Java installations. JRE 7 Update 10, JDK 7 Update 7 32bit and 64 bit.
I uninstall ALL and restarted my machine. Eclipse then stated, as expected that I needed a JRE or a JDK. So I downloaded and installed the latest JDK and now I get this error, despite everything appearing to be correct.
Any ideas?
As requested in the comments.
Your eclipse version is searching for the x86 version of the jdk (You probably set this value when eclipse started). You should check if your eclipse is a 64 bit version if not, switch to a 64bits jvm.