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We are trying to plan our current and future iPhone app releases. I see that the app store claims 95% reviewed in 14 days as of 11/20/2009. I know this is an estimate but I was wondering if anyone knew if Apple was working off of business days (M-f) or are they referring to calendar days?
We waited 10 calendar days to get into review today. I can only assume the 14 day estimate starts with today.
Apple refers to calendar days. I have had app updates and original submissions approved on the weekend. And if they were referring to business days, they would have mentioned that.
UPDATE by dredful (6/21/2012:
While this answer was originally correct at the time, Apple’s process has changed. According to the devloper.apple.com site, approval process estimated wait times are specifically referred to as business days.