Question

We are using Sitecore 6.5 and we have Email campaigns setup and the emails get triggered automatically at different stages of the signed-up users life cycle.

I have been tasked to get the stats for – total count of emails ‘sent’, ‘open rates’ and the ‘click throughs'(this is user clicking the link on the email and visiting our site).

Does any one know how this can be done using Sitecore Analytics API. I need to pull this information and display it as a report.

I am new to Analytics and any help will be much appreciated.

Edit:
I will need to display this in a web page as 4 columns they are : date, total emails sent, total emails opened and total emails with click throughs. Hence, if you can point me to the right apis that will great.

Thanks

Answer 1

Jack – In the Sitecore backend, there’s an area under the marketing center that has Engagement Plans and this is really where you need to look. Keep in mind one thing.. which is that these have available which specific users.. but it’s not going to show the specific “users” in the reports. That’s available in the backend but isn’t a simple API call at this point.

All the tracking of emails is done with engagement plans and the states. Every email in ECM has a field called Engagement Plan that points to the specific engagement plan that is being used to track things. Browsing to that engagement plan in the content editor or marketing center will bring up a screen where you can see the states in the engagement plan and see how many emails are in what state. The ECM engagement plan includes states for everything from “Queued to be sent” to opened and clicked links and had a productive visit.

There should be an engagement plan in place for every email that you have configured in ECM and depending on the type of email being sent, you can also get to it for email blasts that are in the “Sent” folder by clicking the “monitor behavior”. There’s also an executive dashboard with shows some stats as well although that’s more of a 10000 foot view.