We are working on a website for a client that (for once) is expected to get a fair amount of traffic on day one. There are press releases, people are blogging about it, etc. I am a little concerned that we’re going to fall flat on our face on day one. What are the main things you would look at to ensure (in advance without real traffic data) that you can stay standing after a big launch?
Details: This is a L/A/M/PHP stack, using an internally developed MVC framework. This is currently being launched on one server, with Apache and MySQL both on it, but we can break that up if need be.
We are already installing Memcached and doing as much PHP-level caching as we can think of. Some of the pages are rather query intensive, and we are using Smarty as our template engine. Keep in mind there is no time to change any of these major aspects–this is the just the setup. What sorts of things should we watch out for?
To prepare or handle a spike (or peak) performance, I would first determine whether you are ready through some simple performance testing with something like jmeter.
It is easy to set up and get started and will give you early metrics whether you will handle an expected peak load.
However, given your time constraints, other steps to take would be to prepare static versions of content that will attract the highest attention (such as press releases, if your launch day). Also ensure that you are making the best use of client-side caching (one fewer request to your server can make all the difference). The web is already designed for extremely high scalability and effective use content caching is your best friend in these situations.
There is an excellent podcast on high scalability on software engineering radio on the design of the new Guardian website when things calm down.
Good luck on the launch.