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We have our own media player built in Javascript and I was wondering if you had any suggestions on best practices for tracking video plays. Up until now, we had a PHP script proxy the download and increment a counter with each play but I am thinking there has to be a better way.
The more research I do, the more it seems like looking at log files is the most reliable way to do so but we won’t always have access to log files.
Is a Javascript pingback my only alternative?
To appropriately monitor useful video playing metrics, you need to watch it client-side. That way, you can track:
Have some JavaScript fire off a small AJAX call, or similar, and send the data back to your analytics server that way. You will get far more useful information with this method.