We have some third parties that are sending us traffic and have asked us to put a tracking pixel on the confirmation page so they can track through the sales.
We are currently using Google analytics for our own usage.
Google will remember the original referral through cookies. This may be a good or bad thing. If someone purchases through company B’s link but they had originally found our site through company A – then company A still gets the ‘referal’. That doesn’t seem fair, but it seems to be the way google analytics works:
For example, if this is the user’s
first visit to your site, the tracking
code will add the campaign tracking
information to the cookie. If the user
previously found and visited your
site, the tracking code increments the
session counter in the cookie.
Regardless of how many sessions or how
much time has passed, Google Analytics
“remembers” the original referral.
This gives Analytics true
multi-session tracking capability.
Currently we only have one tracking pixel on our ‘receipt page’ from a company that we’re not even doing business with. Having a second company ask me for us to add one makes me thing ‘wait a minute – we’re going to suddenly be inundated with these things!’. Plus it means someone can look at the source and see all the people we do business with.
This isn’t Oprah – you cant ALL have tracking pixels. Right ?
How should we manage sales from multiple traffic sources in the most honest way for both sides – especially if they already have a system set up that they insist on using?
Here’s how I solved the problem at our company: we gave our partners a URL that has a parameter in the query string. This parameter triggers a cookie. On the “goal”/confirmation page (where the tracking pixel is usually inserted), we insert some logic to see if the cookie value is correlated with a one of our recognized partners (chained if-else or switch statement). If a match is found, then the tracking pixel is displayed.
Even though you asked this question a while ago, I hope that this still helps you or someone else with the same problem!