We have tracking in our emails to track clicks back to our site through Google Analytics. But is there a way to track opens? I would imagine I have to add a google tracking image to the email somewhere. Possibly javascript too?
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We have tracking in our emails to track clicks back to our site through Google Analytics. But is there a way to track opens? I would imagine I have to add a google tracking image to the email somewhere. Possibly javascript too?
As others have pointed out, you can’t use Javascript in email. The actual tracking is done by a request for
__utm.gifthough and the Javascript just constructs the GET parameters.Google supports non-Javascript uses of Google Analytics per their Mobile web docs:
http://code.google.com/mobile/analytics/docs/web/
They document the full list of parameters, but the only necessary parameters are: