We’d created an app, submitted it to the AppStore, now we’re looking to make it unavailable through iTunes for further downloads. There isn’t an intuitive way to do this through iTunesConnect.
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Not intuitive at all, but deleting your app from iTunesConnect in Apple speak is “disabling further sales of your app.” From the iTunes Connect Developer Guide:
Removing an App From Sale
To remove your app from sale on the App Store:
1. Click on the button from your App Summary Page.
2. Click on the button to uncheck all App Store territories.
3. Click on the button.
After removing all assigned territory checkboxes from your app in the Rights and Pricing section, the status changes to Developer Removed from Sale and your app will not be seen on the App Store within 24 hours