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Home/ Questions/Q 4542686
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Editorial Team
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Editorial Team
Asked: May 21, 20262026-05-21T15:25:34+00:00 2026-05-21T15:25:34+00:00

What data type should I use to store HTML content in SQL Server 2008?

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What data type should I use to store HTML content in SQL Server 2008?

It’s for dynamic content for a CMS.

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  1. Editorial Team
    Editorial Team
    2026-05-21T15:25:35+00:00Added an answer on May 21, 2026 at 3:25 pm

    VARCHAR(MAX) if it’s all going to be ascii-based, say for basic HTML tepmplates

    NVARCHAR(MAX) if the HTML could contain any content

    NVARCHAR will double your storage use as it uses double the amount of space as VARCHAR. HTML itself does not require NVARCHAR, only the content in-between the HTML tags could based on the language, etc..

    Edit:

    Many years on from giving this answer I almost always use NVARCHAR now if there is any between the tag content. Unicode is popular…

    I only use VARCHAR if just storing simple html templates, eg tags and placeholders
    eg: <div><span>[PLACEHOLDER]</span><div>

    Make the call based on your use-case..

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