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Home/ Questions/Q 6983987
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Editorial Team
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Editorial Team
Asked: May 27, 20262026-05-27T18:29:30+00:00 2026-05-27T18:29:30+00:00

What is Google Analytics’ __utm.gif used for (You know that 1px × 1px gif

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What is Google Analytics’ __utm.gif used for (You know that 1px × 1px gif image that loads on every page with Google Analytics)?

I see my screen resolution and other stuff in the URL. Is that how they send all the site’s data back to their servers? With a get request on an image? Cause that’s kinda uber clever!

__utm.gif

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  1. Editorial Team
    Editorial Team
    2026-05-27T18:29:30+00:00Added an answer on May 27, 2026 at 6:29 pm

    it is a web beacon. Read this: https://en.wikipedia.org/wiki/Web_beacon

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