Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
What is the difference between a Program Manager and Product Manager? Is there actually a difference in the roles/responsibilities or our the terms mostly used interchangeably.
Depends entirely on the company. Microsoft, for instance, has its own rather unusual definitions:
Program Manager = one of the members of the core technical staff (alongside developers and testers). Typically responsible for designing & specifying features, planning release cycles, triaging bugs, presenting at technical conferences, managing compliance with technical regulations (internal & governmental), connecting with online communities, and more.
Product Manager = basically a synonym for “marketing suit.” They design the product’s ad campaigns, sales website, and related swag. More generally, they define the “message” that they hope people (mainstream media, word-of-mouth, and everything in between) will associate with each release.
Both positions gather a lot of data about where the market is heading — Program Managers from their relationship with the technical community, Product Managers from their industry & media contacts — but the ultimate decisions about what to build are made by someone higher in the chain. (not the nitty gritty, of course; Program Managers & UX designers are the experts at specifying the details. thinking more of “vision” / “value props” that individual product subunits then go “align” themselves toward)