What is the importance of “Bundle identifier” in info.plist?
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The bundle identifier is supposed to uniquely identify your app. You don’t change it after a release, never, and you can then change the other stuff (display name for example).
It’s all essential regarding mobile provisioning profiles and in-app purchase: you link an in-app purchase with your bundle identifier. And you can create a mobile provisioning just for your bundle identifier (not for com.yourcompany.* or fr.ecomposite.*).