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What is the preferred URL to use to open an iOS app in it’s App Store web page as well as the iTunes app (when available on the host device)?
I’ve tried using the itms:// protocol but this opens the app details in the iTunes app only and so is of no use when the URL is navigated to from an Android or Windows phone for example.
I’ve discovered that the behaviour of a URL opening an iTunes preview web page before automatically opening the iTunes app on the host device (where available) is triggered by affiliate links (which need to track the click before taking the user to the intended destination).