What what I understand, when you upload your first app you set the publisher name and from then on it cannot be changed.
Is this correct?
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That is correct. Apple may help you if you ask nicely through e-mail, but there is no official possibility to do this.
You could try e-mailing Paolo Varani, he’s helped us with the same issue before and it was fixed within hours.
The trick with Apple is to stay friendly and, above all, patient.
(or to just not make any mistakes at all 😉 )