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Asked: 2026-05-11T09:08:27+00:00

What’s the recommended way to structure html that includes navigation so it’s still SEO’able

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What’s the recommended way to structure html that includes navigation so it’s still SEO’able and accessible.

For example, should the structure be more like that of a document:

  1. Skip to content (link, hidden by CSS)
  2. Navigation
  3. Content
  4. Other content (right hand panes etc)

or:

  1. Skip to navigation (link, hidden by CSS)
  2. Content
  3. Navigation
  4. Other content (right hand panes etc)

Obviously CSS is used to control the layout, but bots and screen-readers ignore the CSS.

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1 Answer

  1. I’ve been asked to move the navigation after content by a client before, but I don’t think it helped them much. I generally follow the first structure you mention above.

    Some random tips:

    • Keep your markup standards-compliant, valid and simple.
    • Don’t stuff keywords or anything.
    • Treat headings like they should be treated. Make sure there’s only 1 h1 tag. Use headings sparingly across the page (Google – in the PDF download).
    • Use title attributes on anchors and alt attributes on images (but only if the image needs a text equivalent for some users).
    • Use rel=’nofollow’ to direct PR juice to pages you really want them to go to.
    • Keep content unique for each page.
    • Use Google webmaster tools and MSN and Yahoo!’s equivalent.
    • Build, submit and maintain sitemap.xml files.
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