Question

when providing a user on a mobile, a link to an android application via a web page, it is possible for params from the url to be passed to the app being installed.

I’m guessing the answer is no – but it doesn’t help to ask.

The reasoning being that it would be handy for some situations to have a generic app that pulls config information from the referrer.

Answer 1

This is possible only for the use case of referral tracking, using the Analytics Tracking for Mobile Apps SDK. The documentation will have more details, but the basic steps are:

1. Create referral-tagged market deep link URLs using this tool.
2. Use these links on web sites that you want to track referrals from.
3. When a user downloads your app using the referral link, the referral info is stored.
4. Upon first run of your app, use the Analytics SDK to track a ‘first-run event’ using trackEvent. If your app was downloaded with referral info, this event (and all future event and pageview tracking) will be tagged with the referral info.
5. In Analytics, you’ll be able to filter these events on campaign/referral info.