While polishing off an installer of mine, I noticed something weird in the Programs and Features dialog of Windows 7:
- Publisher URL is displayed as “Support link:”
- Support URL is displayed as “Help link:”
The problem seems ubiquitous: for most of my installed apps that supply these links, clicking “Support” takes me to the developer’s website, and clicking “Help” takes me to their “Support” page.

Should I follow suit with my installer, or actually compensate for this?
I would say this is totally up to you. I don’t know about any policies / best practices being relied on that.