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Home/ Questions/Q 7933185
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Editorial Team
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Editorial Team
Asked: June 3, 20262026-06-03T21:15:05+00:00 2026-06-03T21:15:05+00:00

While trying to understand how does the google keyword tool is requesting data I

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While trying to understand how does the google keyword tool is requesting data I have found that it has a request for a .gif file with GET arguments.. for example:

https://ssl.google-analytics.com/__utm.gif?utmwv=&utms=&utmn=&utmhn=&utmt=&utme=&utmcs=utmsr=&utmvp=&utmsc=&utmul=&utmje=&utmfl=&utmdt=&utmhid=&utmr=&utmp=&utmac=&utmcc=&utmu=

(I have omitted all argument’s data)

can someone please explain?

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  1. Editorial Team
    Editorial Team
    2026-06-03T21:15:06+00:00Added an answer on June 3, 2026 at 9:15 pm

    This GET request gets handled by Google’s analytics servers. It probably doesn’t just directly serve __utm.gif from somewhere on the filesystem; it probably executes a script that takes all the parameters, does some processing, and logs that request in their analytics database, and then serves a 1×1 transparent GIF.

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