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Editorial Team
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Asked: 2026-05-27T04:08:48+00:00

With Facebook we have the Open Graph tags that allow webmasters to specify how

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With Facebook we have the Open Graph tags that allow webmasters to specify how the story is displayed on Facebook.

Is there something similar for the Google +1 button, that allows webmasters to specify the thumbnail image, description and title? Google+ seems to be ignoring the og-meta tags.

Example of Google's Profile +1 list, versus Facebook's wall

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1 Answer

  1. Editorial Team

    From Google+ help docs, we now have an official answer.

    Google uses schema.org microdata to generate rich snippets in search (and in Google+). There’s a lot written about schema.org and how it relates to Facebook OpenGraph in these two links:

    See: http://www.google.com/support/webmasters/bin/answer.py?answer=1211158
    See: https://developers.google.com/+/plugins/+1button/

    Some important bits:

    +Snippet

    After +1’ing a page, the user is given the option to share the page to
    Google+ via a displayed Share bubble. This share bubble (along
    with the resulting Google+ activity post) includes a preview, or
    +Snippet    , that contains the page title, a brief description of the page, and a thumbnail image. These pieces of data are extracted from
    the target URL’s content in one of four ways, listed in order of
    precedence:

    Schema.org microdata (recommended)

    If the page is annotated with schema.org microdata, the +Snippet
    will use the name, image, and description properties found on
    any schema.org type.

    <body itemscope itemtype="http://schema.org/Product">
  <h1 itemprop="name">Shiny Trinket</h1>
  <img itemprop="image" src="image-url"></img>
  <p itemprop="description">Shiny trinkets are shiny.</p>
</body>

    Open Graph protocol

    If the page contains Open Graph properties for the title, image, and
    description, then they will be used for the +Snippet.

    <meta property="og:title" content="..."/>
<meta property="og:image" content="..."/>
<meta property="og:description" content="..."/>

    Meta “title” and “description” tags

    If the page’s element contains and
    tags, the +Snippet will use their
    content attributes for the title and description, respectively. For
    the thumbnail image, the sharebox will attempt to find a suitable
    image on the page.

    <meta name="title" content="..." />
<meta name="description" content="..." />
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