Would it be correct to use HTML5 to do following:
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Select color base
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Select color top
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Select color details
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Purchase
Would I need to use PHP & MySQL? Or can I just use HTML5 and a database?
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Depends on your purchase solution. If you are using a third party application (PayPal, Google Checkout, etc), then you can develop the front end in HTML5 without PHP/mySQL and link to the appropriate payment gateway/merchant.
You would need PHP/mySQL to do your own payment processing, dynamic product lists, product administration, etc.
Google Checkout Integration
https://checkout.google.com/seller/integrate_buynow.html
PayPal Integration
https://cms.paypal.com/us/cgi-bin/?cmd=_render-content&content_ID=developer/howto_overview