Question

I have read this question here:
How Do Internet Advertisers Use Third-Party Cookies?
on how third-party tracking cookies work, but am still very confused.
I don’t understand how if I visit Website A (a normal website with ads) how Website B (an advertising website) can assign my computer an ID, and then figure out that I was on website A, and other websites after it that have its ads.

Answer 1

First, cookies are set and retrieved through HTTP headers. If your browser sends a request to http://example.com, then the response might come back with a header that says Set-Cookie: foo=bar. Your browser stores this cookie, and on any subsequent requests to http://example.com, your browser will send foo=bar in the Cookie header. (Or at least until the cookie expires or is deleted.) The browser sends the foo=bar cookie with any request to http://example.com, regardless of who initiated the request or what the context is. If http://2.example contains the tag <img src="http://example.com/img.jpg">, then the browser will send the cookie foo=bar when it fetches http://example.com/img.jpg, even though http://2.example is responsible for the request being sent.

So, if website A contains an ad that is served by website B, then website B can set a cookie in your browser. For example, maybe website A uses <iframe src="http://websiteB.example/ad.html></iframe> to serve the ad from website B. Then when your browser goes to fetch http://websiteB.example/ad.html, the response will come back with a Set-Cookie header that sets a cookie with some unique random string. If website C also includes an ad from website B, then that unique cookie will be sent when the ad on website C is fetched from website B.

As far as how website B knows which actual website you’re visiting, there are a variety of ways. In some cases, when the browser sends a request to one website, it tells the website which website you’re coming from. So when the browser goes to fetch http://websiteB.example/ad.html, it might include the HTTP header Referer: http://websiteA.example that tells website B that the request was initiated by website A. Every time website B sees the unique random string that it assigned to you, it can check the Referer header to add to its log of where you’ve been. If website A is cooperating with website B, A can just directly tell B that you’re coming from website A. For example, website A could include the ad from website B by using <iframe src="http://websiteB.example/ad.html?referer=websiteA.example">, and then website B will see the referer in the query string.